Mobile app product consulting
I help app teams find where users drop off and where revenue leaks, then choose what to test next. If you want, I stay on to run the plan.
Book an intro call
Always included
Architect-lead
Add when you want it
Hands-on build
You choose
Which parts
What I build
Where app teams usually need help
Activation
What new users do in the first session and first week, and which step to fix first.
Monetization
Paywalls, subscriptions, offers and pricing tests, tied to what users value.
Experiments
A test cadence your team can keep: what to test, how long to run it, and how to read it.
Roadmap
What to build next, ranked by its likely effect on retention and revenue.
How it works
Advice only, or advice plus hands-on work
Lead, always
Architect-lead
I set the plan: where users drop off, what to test first, and how to read the results. Your team builds it, and I review what ships.
A ranked plan for activation, retention and monetization
Hands-on, added on top
Lead plus hands-on analysis
Everything above, and I do the analysis myself with your team: funnel readouts, offer tests and experiment reviews. I do not write or ship app code. Costs more, because it is more of my time.
Funnel and experiment readouts, run with your team
Hands-on work always comes with the lead work. You can take the lead on its own, but not the other way round.
Proof
Work behind this advice
1
Subscription health, tracked daily
A daily view of subscribers, renewals and revenue, so a subscription business sees churn and growth in one place each morning.
2
A three-year forecast for a new product
Projected daily users and revenue from conversion, cohort retention and pricing, so the plan rested on stated assumptions.
3
Running a top-grossing mobile product
Led product on a top-25-grossing international mobile game, owning the roadmap and profit and loss. The same habits apply to any app: find the drop-off, test the fix, keep what moves revenue.
4
A market check on the forecast
Tested the forecast assumptions against market appetite for what was being built, before the team committed to the plan.
Fit
Is this a fit for your app
A good fit
You have a live app, or one close to launch, and suspect users leave too early or revenue is thin. You want a clear plan, with or without hands-on help.
Not the right fit
You want an app built or shipped. I advise on product, not engineering. If you are not sure which side you are on, the intro call settles it.
Questions