Market and competitive analysis
A focused analysis of your market, competitors and positioning, so the next strategic move rests on evidence.
Book a diagnostic intro
Timeline /
2-3 weeks
Engagements typically start at /
$15,000
You receive /
5 deliverables
Who it’s for
Competitors are moving
The team cannot tell which moves matter.
Positioning is unclear
No one can state why customers pick you.
The market is hard to size
Plans lean on guesses about demand.
Fit
Strong fit
You have a live product, customers or leads to learn from, and a strategic choice that depends on how the market behaves. The team wants evidence, not assumptions.
Weak fit
You have no product or offer yet. Early idea validation is a different service.
How it works
1
Scoping call
The decision ahead, your goals, the stack, and what you already know about the market.
2
Source material
Your customer and sales data, any research on hand, and a person who knows the market. First data request.
3
Market study
Tuesday and Thursday check-ins on what the market and competitor evidence shows, open questions and the emerging picture.
4
Briefing
The market, each competitor, where you stand, the evidence, and prioritized recommendations.
5
Optional: follow-through
Continue together to carry out the strategy, scoped separately.
Your view of the market is tested rather than assumed. The competitor everyone fears is often not the real threat.
What you receive
Market and KPI review
Competitor and customer analysis
Positioning opportunity map
Strategic recommendations
90-day strategy plan
If the evidence cannot settle a question about the market, I will say so.
Examples
Is our price fair compared with the alternatives?
The team needed a clearer basis for pricing. I compared the offer with competing alternatives, separating meaningful differences from interchangeable features. That assessment clarified what customers were paying for and what a fair price should reflect.
A NEWCOMER APPROACHED THE CATEGORY WITH AI
An emerging competitor approached the category with AI. Studying that approach revealed complementary features rather than a reason to copy the whole offer. Those features became new revenue streams while building on the existing product’s strengths.
Questions